Therapy Dolls and Animals

Hug by Laugh Doll

NZ $297.00 incl GST

HUG by LAUGH® is a sensory product designed to bring pleasure and comfort to people living with dementia

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Aged Care, Therapy Dolls and Animals


Everyone needs a cuddle from time to time...

It’s just a simple thing but can make such a big difference to a day.


HUG is a soft comforter designed to be cuddled. It has weighted limbs and a soft body that contains a simulated beating heart and a music player that can be programmed to play a person’s favourite music.

HUG has been developed from university research by LAUGH design researchers, engineers and health professionals, working directly with people affected by dementia and their carers. In our evaluation study, we found that HUG improved the quality of life for 87% of the people who used HUG for six months. HUG has been shown to help reduce anxiety, encourage conversation and provide comfort… We’d like to think HUG helps a person feel a little more loved!

HUG by LAUGH® is a sensory product designed to bring pleasure and comfort to people living with dementia. HUG is designed to be cuddled and has a beating heart within its soft body. HUG can play music that can be easily changed to a favourite playlist.

To use HUG, place the upper arms around your shoulders and place your hands onto HUG’s back. Relax and HUG will play music to you and return the cuddle.

Using HUG’s heartbeat and music function

HUG has an electronics unit inside that mimics a heartbeat and is able to play music. To use HUG’s heartbeat and music function:

Turn on the unit by opening the zip on the side of HUG.

Locate the electronics unit in the pouch of the inner cushion.

Remove the unit and slide the switch to ‘low’ or ‘high’, depending on your preference.

Adjust the music volume using the dial.

Return the unit to the inner cushion and close the zip.


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